Varo is That 🏦 Bank so you can make That 💰 Bank.
CAMPAIGN ANNOUNCEMENT
YOUTUBE, IG REELS, TIKTOK, TWITTER
With hidden fees and predatory practices, big banks give people a lot to complain about. So, to announce the launch of Varo’s new That Bank campaign, we asked investor and NBA player, Russell Westbrook, to react to some of these complaints and call out other banks out on their [CENSORED].
OUT OF HOME
in key markets
SOCIAL AGILITY
YOUTUBE, IG REELS, TIKTOK, TWITTER
We’re not a regular bank. We’re a ~ cool ~ bank.
Adding culture to the financial conversations, one trend at a time.
Results
125k visits to Varo websites
14% engagement rate (22,000% over industry benchmark)
10.6 million video views (in 44 days)
Social Agility had 16% engagement lift and 2x click-through rate (than evergreen content)