No one wants to look like a tourist. Especially tourists.
With Rainbows on their feet, any Southern California visitor can blend in.
Airport executions
Out of home
california lingo Packaging & ‘Walk like a Local” guide
Available for in-store purchases in select California cities.
Snapchat geotag filters
Disneyland & San Diego Zoo Safari Park
Role: AD
Copywriter: Erin Ryan