Varo is That 🏦 Bank so you can make That 💰 Bank.
CASE STUDY
CAMPAIGN ANNOUNCEMENT
YOUTUBE, IG REELS, TIKTOK, TWITTER
With hidden fees and predatory practices, big banks give people a lot to complain about. So, to announce the launch of Varo’s new That Bank campaign, we asked investor and NBA player, Russell Westbrook, to react to some of these complaints and call out other banks out on their [CENSORED].
OUT OF HOME
in key markets
That bank friday sweepstakes
tiktok, ig, digital
As part of our That Bank campaign launch, we turned the biggest spending weekend of the year into an opportunity to save. Between Black Friday and Cyber Monday, Varo customers had the chance to win an extra 50% added to the money they transferred to their Varo savings.
